Starting Monday, I’ll be teaching an MBA class in the Muma College of Business called “Communication Skills for Managers.” The previous two times I taught this course,… Read more “Defining My “Cake” (aka Positioning)”

It should not come as a surprise to anyone that Facebook is collecting mounds of data on its more than 2 billion active monthly users. I recently… Read more “Facebook IQ at Your Fingertips”

I was interviewed for a story for the Sinclair Broadcasting Group which has been picked up by several of their affiliates. I thought I would turn my… Read more “Social Media in a Time of Crisis: #HurricaneHarvey”

Oops, I did it again! After a hiatus, I reacquired my domain name of KelliSBurns.com. I have used Name.com before for hosting and domain names so I… Read more “WordPress Personal Plan for Hosting and Free Domain”

I watched a webinar called “Teaching A Digital Marketing Course In 2017 & Beyond” that reviewed Stukent’s Digital Marketing Essentials by Jeff Larson and Stuart Draper. The… Read more “Stukent’s Digital Marketing Essentials Course”

I have to admit that when I saw this quote on Facebook, I believed it to the point that I almost repeated it. I later learned that… Read more “Facebook’s Fake News Problem”

The moments before a crash that took the lives of five people in Tampa, including two children, were captured through a Snapchat video that used the speed… Read more “Should Snapchat Delete the Speed Filter?”

I have compiled a list of 49 books on the topic of social media or that have implications for the understanding of social media. If you have… Read more “49 Books That Present Practical Advice, Societal Implications, and Fascinating Stories about Social Media”