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Author: Kelli Burns
Kelli S. Burns, Ph.D. is an associate professor at the University of South Florida who studies the intersection of pop culture and social media.
Nine Insights after a One-Year Hiatus from Buying Clothes
In October 2017, I challenged myself not purchase any clothes for a year. And by clothes, I mean no pajamas, work-out gear, or unmentionables, as well as… Read more “Nine Insights after a One-Year Hiatus from Buying Clothes”
Studying Influencers: A Review of Articles in the Journal of Interactive Advertising
My next few posts will consist of reviews of the literature in various advertising, public relations, and other communications journals on the topic of influencers. Influencer marketing,… Read more “Studying Influencers: A Review of Articles in the Journal of Interactive Advertising”
More Secrets about your Teen’s Social Media Use
Tonight, I will be at Hillsborough High School on another “World of a Teen” panel representing social media. I have gotten some questions ahead of time and… Read more “More Secrets about your Teen’s Social Media Use”
Your Teen’s Secret Social Media Life
I’m back again at Steinbrenner High School tonight to participate for the second time as a panelist for their “World of a Teen” program. I posted last… Read more “Your Teen’s Secret Social Media Life”
Marketers Getting the Milk for Free
When a couple is living together but not married, the woman’s grandmother might say something to her like, “Why would he buy the cow when he can… Read more “Marketers Getting the Milk for Free”
BuzzSumo for Better Blogging
Nobody ever said, “I wish I had less data to analyze.” Right? And nobody ever said, “I know exactly what content is popular in the world.” Ok,… Read more “BuzzSumo for Better Blogging”
