My next few posts will consist of reviews of the literature in various advertising, public relations, and other communications journals on the topic of influencers. Influencer marketing,… Read more “Studying Influencers: A Review of Articles in the Journal of Interactive Advertising”

Tonight, I will be at Hillsborough High School on another “World of a Teen” panel representing social media. I have gotten some questions ahead of time and… Read more “More Secrets about your Teen’s Social Media Use”

I’m back again at Steinbrenner High School tonight to participate for the second time as a panelist for their “World of a Teen” program. I posted last… Read more “Your Teen’s Secret Social Media Life”

When a couple is living together but not married, the woman’s grandmother might say something to her like, “Why would he buy the cow when he can… Read more “Marketers Getting the Milk for Free”

Nobody ever said, “I wish I had less data to analyze.” Right? And nobody ever said, “I know exactly what content is popular in the world.” Ok,… Read more “BuzzSumo for Better Blogging”

I started the HubSpot Marketing Software certification this summer, but when I realized that I couldn’t actually perform the exercises without a different subscription, I moved onto… Read more “Tips for Creating Buyer Personas”