I’m teaching a class this semester called PR Issues where my students are creating a social media cause campaign for School Supplies for Afghan Children. My challenge is finding resources to help my students learn how to raise awareness and donations for this cause. They have been reading David Scott Meerman’s New Rules of Marketing and Public Relations, which is an excellent resource. I’m looking for other books, blog posts, white papers, etc. that might help them on this journey. I will be extending this project next semester when this same group of students creates a campaign in Advanced Public Relations. So I plan to blog here and share my experiences and lessons. You can find a copy of the assignment description under my tab titled MMC 6415, where my social media assignments for a grad class are posted.