Kelli S. Burns, Ph.D.

I have compiled a list of 49 books on the topic of social media or that have implications for the understanding of social media. If you have a book you would recommend, please comment below or tweet me at @KelliSBurns.

1. Aaker, Jennifer and Andy Smith. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. New York: John Wiley & Sons, 2010.
2. Anderson, Chris. The Long Tail: Why the Future of Business is Selling Less of More. New York: Hachette Books, 2008.
3. Angwin, Julia. Stealing MySpace: The Battle to Control the Most Popular Website in America. New York: Random House, 2009.
4. Baym, Nancy K. Personal Connections in the Digital Age (2^nd ed.). Cambridge: Polity, 2015.
5. Berger, Jonah. Contagious: Why Things Catch On. New York: Simon and Schuster, 2013.
6. Bilton, Nick. Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal. London: Portfolio, 2013.
7. boyd, danah. It’s Complicated: The Social Life of Networked Teens. New Haven, CT: Yale University Press, 2014. Available online at: http://www.danah.org/books/ItsComplicated.pdf
8. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Hoboken, NJ: Wiley, 2010.
9. Christakis, Nicholas A. and James H. Fowler. Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do. New York: Back Bay Books, 2011.
10. Falls, Jason and Erik Deckers. No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. New York: Que Publishing, 2011.
11. Fenton, Nicole and Kate Kiefer Lee. Nicely Said: Writing for the Web with Style and Purpose. San Francisco: New Riders, 2014.
12. Garcia Martinez, Antonio. Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. New York: Harper, 2016.
13. Gardner, Howard and Katie Davis. The App Generation: How Today’s Youth Navigate Identity, Intimacy, and Imagination in a Digital World. New Haven, CT: Yale University Press, 2014.
14. Godin, Seth. Tribes: We Need You to Lead Us. London: Portfolio, 2008.
15. Huba, Jackie. Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. London: Portfolio, 2013.
16. Israel, Shel. Twitterville: How Businesses can Thrive in New Global Neighborhoods. London: Portfolio, 2009.
17. Ito, Mizuko, Heather A. Horst, Judd Antin, Megan Finn, Arthur Law, Annie Manion, Sarai Mitnick, David Scholssberg, and Sarita Yardi. Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. Cambridge, MA: The MIT Press, 2013.
18. Jenkins, Henry, Sam Ford, and Joshua Green. Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: NYU Press, 2013.
19. Kawasaki, Guy and Peg Fitzpatrick. The Art of Social Media. London: Penguin Group, 2014.
20. Keller, Edward and Jonathan Berry. The Influentials: One American in Ten Tells the Other Nine how to Vote, Where to Eat, and What to Buy. New York: Free Press, 2003.
21. Kerpen, Dave. Likeable Social Media: How to Delight your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More. New York: McGraw-Hill Education, 2015.
22. Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company that is Connecting the World. New York: Simon & Schuster, 2011.
23. Li, Charlene and Josh Bernoff. Groundswell: Wining in a World Transformed by Social Technologies (Expanded and Revised Edition). Cambridge, Mass.: Harvard Business Review Press, 2011.
24. Losse, Katherine. The Boy Kings: A Journey into the Heart of the Social Network. New York: Simon and Schuster, 2012.
25. Marwick, Alice E. Status Update: Celebrity, Publicity, and Branding in the Social Media Age. New Haven, CT: Yale University Press, 2013.
26. Mezrich, Ben. The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal. New York: Doubleday, 2009.
27. Miller, Daniel, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, and Xinyuan Wang. How The World Changed Social Media. London: UCL Press, 2016. Available free online at: http://discovery.ucl.ac.uk/1474805/1/How-the-World-Changed-Social-Media.pdf
28. Milner, Murray. Freaks, Geeks, and Cool Kids: Teenagers in an Era of Consumerism, Standardized Tests and Social Media (2^nd ed.). London: Routledge, 2015.
29. Pariser, Eli. The Filter Bubble: How the New Personalized Web is Changing What We Read and How We Think. London: Penguin Books, 2012.
30. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live and Do Business (2^nd ed). Hoboken, NJ: Wiley, 2012.
31. Quesenberry, Keith A. Social Media Strategy: Marketing and Advertising in the Consumer Revolution. Lanham, Maryland: Rowman & Littlefield, 2015.
32. Rainie, Lee and Barry Wellman. Networkied: The New Operating System. Cambridge, MA: The MIT Press, 2012.
33. Rheingold, Howard. Net Smart: How to Thrive Online. Cambridge, MA: The MIT Press, 2012.
34. Sales, Nancy Jo. American Girls: Social Media and the Secret Lives of Teenagers. New York: Knopf, 2016.
35. Sandberg, Sheryl. Lean In: Women, Work, and the Will to Lead. New York: Knopf, 2013.
36. Schaefer, Mark W. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Mark W. Schaefer, 2014.
37. Schaefer, Mark W. The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. New York: McGraw-Hill Education, 2014.
38. Scott, David Meerman. The New Rules of Marketing and PR. Hoboken, NJ: Wiley, 2015.
39. Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. London: Penguin Group, 2009.  
40. Solis, Brian. Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Hoboken, NJ: Wiley, 2011.
41. Stafford, Rachel Macy. Hands Free Mama: A Guide to Putting Down the Phone, Burning the To-Do List, and Letting Go of Perfection to Grasp What Really Matters! Grand Rapids, MI: Zondervan, 2014.
42. Steiner-Adair, Catherine and Teresa H. Barker. The Big Disconnect: Protecting Childhood and Family Relationships in the Digital Age. New York: Harper Paperbacks, 2014.
43. Stone, Biz. Things a Little Bird Told Me: Creative Secrets from the Co-Founder of Twitter. New York: Grand Central Publishing, 2014.
44. Tapscott, Don. Grown Up Digital: How the Net Generation is Changing Your World. New York: McGraw-Hill Education, 2008.
45. Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books, 2011.
46. Tuten, Tracy L. and Michael R. Solomon. Social Media Marketing (2^nd ed.). Los Angeles: Sage Publications Ltd., 2014.
47. van Dijck, Jose. The Culture of Connectivity: A Critical History of Social Media. Oxford, UK: Oxford University Press, 2013.
48. Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. New York: HarperBusiness, 2013.
49. Walter, Ekaterina. Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg. New York: McGraw-Hill Education, 2013.