Kelli S. Burns, Ph.D.

It should not come as a surprise to anyone that Facebook is collecting mounds of data on its more than 2 billion active monthly users. I recently learned from an article in Adweek that the company’s data are made available to any user through its Facebook IQ website, which was relaunched earlier this week.

In addition to white papers and success stories from Facebook, Instagram, Messenger, and the Facebook Audience Network, the site also includes Insights to Go. From the site, you can choose from the following dropdowns:

Region:

• Global
• North America (U.S., Canada)
• Europe, Middle East and Africa (U.K., France, Germany, Italy, Poland, Middle East)
• Latin America (Argentina, Brazil, Mexico)
• Asia-Pacific

Industry:

• Automotive
• Beauty and Health
• Beverage
• Consumer Packaged Goods
• E-Commerce
• Education
• Entertainment and Media
• Financial Services
• Gaming
• Restaurants
• Retail
• Travel

People:

• Audiences (Women, Men, Parents, Millennials, Gen X, Boomers, U.S. Multicultural, Mobile-First, Omnichannel)
• Lifestyle
• Milestones (Weddings and Engagements, Birthdays)

Seasonal Moment:

• Seasons and Holidays (Holiday Season, Black Friday, Cyber Monday, Back to School, Easter, Father’s Day, Halloween, Mother’s Day, Ramadan, Summer Season, Valentine’s Day, Pride)
• Entertainment (Awards Shows, E3)
• Sports (American Football, Soccer)

Campaign Planning:

• Platforms (Facebook, Instagram, Messenger, Audience Network)
• Creative Format
• Measurement
• Media Behaviors
• Channels (Mobile, In-Store, Apps, Messaging, Print, Television, Video)
• Data Types (People Insights, Advertising Insights, Success Stories)

Here is my search for U.S. women on Facebook:

(I have told people that Nashville–where I lived for 14 years–is a hot city now for women. I was right!!)

Here is some data across all FB platforms for beauty and health in the United States:

Insights to Go is just one tool on this robust site and could be very helpful for students developing social media campaigns. How are you using Facebook IQ?