Kelli S. Burns, Ph.D.

Rich Brooks wrote a helpful article on Social Media Examiner called “21 Ways Non-Profits Can Leverage Social Media”. Which of these ideas are most useful to my students for their social media cause campaigns? #1: Use a blog to tell your story My students are required to blog about the School Supplies for Afghan Children…

I’m teaching a class this semester called PR Issues where my students are creating a social media cause campaign for School Supplies for Afghan Children. My challenge is finding resources to help my students learn how to raise awareness and donations for this cause. They have been reading David Scott Meerman’s New Rules of Marketing…

A new Facebook redesign launched today (although I think they have been rolling this out gradually because my site has looked this way for several weeks now) and what follows a Facebook redesign is always an outcry from the public. I believe that Facebook always knows what we want better than we know ourselves. Remember…

A recent AP-MTV poll found that young people are generally not offended by racial slurs and other derogatory words that are posted on social media sites or used in text messages. Young people consider this language acceptable if used among friends and within the context of a joke. The presence of such language is quite…