Category: Uncategorized
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Marketers Getting the Milk for Free
When a couple is living together but not married, the woman’s grandmother might say something to her like, “Why would he buy the cow when he can get the milk for free?” The same could be said for social media data. Why would marketers need to pay users for data when they are getting a…
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BuzzSumo for Better Blogging
Nobody ever said, “I wish I had less data to analyze.” Right? And nobody ever said, “I know exactly what content is popular in the world.” Ok, maybe someone said that, but the process could be a lot easier with this tool. This post provides an overview of BuzzSumo, a tool that can give you…
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Tips for Creating Buyer Personas
I started the HubSpot Marketing Software certification this summer, but when I realized that I couldn’t actually perform the exercises without a different subscription, I moved onto something else. I did find a free HubSpot course that also covers buyer personas here. The videos I watched in the Marketing Software program were helpful in understanding…
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Stukent Digital Summit 2018: Video Tips from Buffer’s Brian Peters
I virtually attended the Stukent Digital Summit 2018 and watched many excellent presentations by digital media professionals. The talk by Brian Peters of Buffer was extremely interesting and inspiring to me, mainly because I have not delved into video yet, but really want to. His tips were helpful, and I definitely plan to explore some…
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Erin Meagher, on Launching Kelapo Coconut
I attended a great talk this summer by Erin Meagher, Founder of Beneficial Blends and Chief Coconut at Kelapo Coconut called “Message Your Mission: How to Identify & Message Your Brand Successfully” that was hosted by USF CONNECT. In talking about how she launched and built Kelapo Coconut and then Beneficial Blends, Erin offered a…
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#13ReasonsWhy Presentation for Social Media + Society
Canva Presentation (click through on post for active link)
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Boost your Brand Online: Key Takeaways
I attended a workshop today hosted by the Working Women of Tampa Bay networking organization called “Boost your Brand Online” presented by Lisa Demmi. This is the first of three workshops in the Digital Marketing Series this summer. We spent some time in this workshop contemplating what kind of content to create for the web…
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Getting Started with Facebook Blueprint
I registered to take Facebook Blueprint courses and am just getting started with the curriculum. The module of courses includes “Getting Started with Advertising,” “Choosing Ad Formats,” and “Measure Ad Performance,” among many others. I dipped into “Getting Started with Advertising.” The content is reduced to bite-sized chunks and is visually appealing. When you finish…
Kelli S. Burns, Ph.D. 