Kelli S. Burns, Ph.D.

https://www.canva.com/design/DADyhfjp3zA/0HHPtztK2hcDBetEGPjxpQ/view?utm_content=DADyhfjp3zA&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton   Trailblazers Presentation2  

In October 2017, I challenged myself not purchase any clothes for a year. And by clothes, I mean no pajamas, work-out gear, or unmentionables, as well as regular clothes. I also purchased no shoes, bags, or accessories for a year. I didn’t go into this experiment with any preparation. One day I decided that enough…

My next few posts will consist of reviews of the literature in various advertising, public relations, and other communications journals on the topic of influencers. Influencer marketing, which involves a marketer inspiring or hiring social media content creators with large followings to spread the word about their products or services, has been exploding in recent…

Tonight, I will be at Hillsborough High School on another “World of a Teen” panel representing social media. I have gotten some questions ahead of time and I’m going to answer them here in preparation for tonight. How can parents limit social media and texting all the time? We know teens are spending many hours…

I’m back again at Steinbrenner High School tonight to participate for the second time as a panelist for their “World of a Teen” program. I posted last year about some questions I anticipated from the audience, and I’m updating some of those answers and thinking of other questions too. One “fun” stat for parents that…

When a couple is living together but not married, the woman’s grandmother might say something to her like, “Why would he buy the cow when he can get the milk for free?” The same could be said for social media data. Why would marketers need to pay users for data when they are getting a…

Nobody ever said, “I wish I had less data to analyze.” Right? And nobody ever said, “I know exactly what content is popular in the world.” Ok, maybe someone said that, but the process could be a lot easier with this tool. This post provides an overview of BuzzSumo, a tool that can give you…

I started the HubSpot Marketing Software certification this summer, but when I realized that I couldn’t actually perform the exercises without a different subscription, I moved onto something else. I did find a free HubSpot course that also covers buyer personas here. The videos I watched in the Marketing Software program were helpful in understanding…

I virtually attended the Stukent Digital Summit 2018 and watched many excellent presentations by digital media professionals. The talk by Brian Peters of Buffer was extremely interesting and inspiring to me, mainly because I have not delved into video yet, but really want to. His tips were helpful, and I definitely plan to explore some…