Kelli S. Burns, Ph.D.

I attended a great talk this summer by Erin Meagher, Founder of Beneficial Blends and Chief Coconut at Kelapo Coconut called “Message Your Mission: How to Identify & Message Your Brand Successfully” that was hosted by USF CONNECT. In talking about how she launched and built Kelapo Coconut and then Beneficial Blends, Erin offered a…

Canva Presentation (click through on post for active link)

I attended a workshop today hosted by the Working Women of Tampa Bay networking organization called “Boost your Brand Online” presented by Lisa Demmi. This is the first of three workshops in the Digital Marketing Series this summer. We spent some time in this workshop contemplating what kind of content to create for the web…

I registered to take Facebook Blueprint courses and am just getting started with the curriculum. The module of courses includes “Getting Started with Advertising,” “Choosing Ad Formats,” and “Measure Ad Performance,” among many others. I dipped into “Getting Started with Advertising.” The content is reduced to bite-sized chunks and is visually appealing. When you finish…

I finished the HubSpot Content Marketing Certification which is available for free. Here are my top nine takeaways from the program: HubSpot has a fun Blog Ideas Generator. Just put in some keywords and it will suggest some headlines for you. HubSpot’s Content Compass is a useful Excel spreadsheet for organizing content ideas by month,…

Last year I was accepted into the Hubspot Education Partner Program, but I honestly didn’t know what to do with it. In preparation for teaching an integrated advertising and public relations research class, I decided to give Hubspot another look and see if it could benefit my class. I found this hubspot-edu page helpful in…

Is there a way to use Facebook without giving up your personal data? Facebook doesn’t exist to bring the world together and create a community of users. Instead, its purpose is to collect data on users. Over the years, the company has implemented policies to allow users to see or control access to their data,…

The forces working against the protection of our personal data are strong these days. Just now, I had to lookup my WordPress password because my account had been compromised recently, and I had forgottem my new password. A few minutes ago, I was using a newly-issued credit card because someone charged a vacation on my…