Category: Uncategorized
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Top 9 Takeaways from the HubSpot Content Marketing Certification
I finished the HubSpot Content Marketing Certification which is available for free. Here are my top nine takeaways from the program: HubSpot has a fun Blog Ideas Generator. Just put in some keywords and it will suggest some headlines for you. HubSpot’s Content Compass is a useful Excel spreadsheet for organizing content ideas by month,…
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Getting Started with Hubspot
Last year I was accepted into the Hubspot Education Partner Program, but I honestly didn’t know what to do with it. In preparation for teaching an integrated advertising and public relations research class, I decided to give Hubspot another look and see if it could benefit my class. I found this hubspot-edu page helpful in…
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Concerned about Facebook? Some Answers to Questions You Might Have.
Is there a way to use Facebook without giving up your personal data? Facebook doesn’t exist to bring the world together and create a community of users. Instead, its purpose is to collect data on users. Over the years, the company has implemented policies to allow users to see or control access to their data,…
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Your Digital Shadow is Lurking Right Behind You (and in Databases around the World)
The forces working against the protection of our personal data are strong these days. Just now, I had to lookup my WordPress password because my account had been compromised recently, and I had forgottem my new password. A few minutes ago, I was using a newly-issued credit card because someone charged a vacation on my…
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What Parents Should Know about Social Media
Tonight, I’m part of a panel for Steinbrenner High School’s Sixth Annual “World of a Teen” program, representing the social media world of teens. I’m joining representatives from the FBI, Crisis Center of Tampa Bay, MADD, The Spring (domestic abuse shelter), and others to talk about issues affecting today’s teenagers. I don’t know what questions…
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Resources for Russian Social Media Influence on the U.S. Election
I’m part of a panel tonight with this following description: Fake news vs. real news, fact-checking’s rise as a cottage industry and the pervasive nature of misleading stories on social media will be the focus at the next installment of the “Brenda Knowles Inside Journalism” series at 7 p.m. on Oct. 24 at the Ruskin Firehouse…
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Thanking Mr. Ogden, my 10th grade English teacher
I had never really thought of myself as much of a writer. Throughout my elementary and middle school years, my research papers were paraphrases of content from the World Book Encyclopedia, and my creative writing essays, although elaborate, usually concluded with me waking up from a dream. (By the way, this doesn’t always work in…
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What do good business leaders do?
The short answer to the question I posed in this headline is that leaders communicate. In classes, I like to use this quote from former GE CEO Jack Welch. Many years ago while teaching an Organizational Communications class, I read “Jack Welch and the GE Way” by Robert Slater. The book opened my eyes to…
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Defining My “Cake” (aka Positioning)
Starting Monday, I’ll be teaching an MBA class in the Muma College of Business called “Communication Skills for Managers.” The previous two times I taught this course, we focused on writing, presentational, and interpersonal skills in a business setting. An example of one of the assignments was a persuasive letter to a supervisor or potential…
Kelli S. Burns, Ph.D. 