Kelli S. Burns, Ph.D.

It should not come as a surprise to anyone that Facebook is collecting mounds of data on its more than 2 billion active monthly users. I recently learned from an article in Adweek that the company’s data are made available to any user through its Facebook IQ website, which was relaunched earlier this week. In…

I was interviewed for a story for the Sinclair Broadcasting Group which has been picked up by several of their affiliates. I thought I would turn my soundbites and thoughts into a post for this blog: Search “send help” on Twitter and you will see countless requests from people who need assistance and rescue in…

Oops, I did it again! After a hiatus, I reacquired my domain name of KelliSBurns.com. I have used Name.com before for hosting and domain names so I went back to them again. The cost for hosting and the domain name from them was about $43/year.  I had trouble, however, getting my URL to point to…

I watched a webinar called “Teaching A Digital Marketing Course In 2017 & Beyond” that reviewed Stukent’s Digital Marketing Essentials by Jeff Larson and Stuart Draper. The course covers analytics, on- and off-site SEO, paid search advertising, online advertising, email marketing, social media, and web design, as well as many other topics. Larson discussed some…

I have to admit that when I saw this quote on Facebook, I believed it to the point that I almost repeated it. I later learned that People magazine searched their archives and did not locate this quote from Trump in 1998 or any other year. Social media users could not avoid fake stories and…

The moments before a crash that took the lives of five people in Tampa, including two children, were captured through a Snapchat video that used the speed filter. Perhaps when Snapchat conceived the idea of this filter, they envisioned users sharing their speeds as they jumped from airplanes, biked on country paths, flew in a…

I have compiled a list of 49 books on the topic of social media or that have implications for the understanding of social media. If you have a book you would recommend, please comment below or tweet me at @KelliSBurns. Aaker, Jennifer and Andy Smith. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use…

To be honest, I don’t know if Facebook is listening. At the request of a local television station, I shared my expertise about a story they wanted to cover. Although I know that Facebook is tracking what you do on your phone, I can’t confirm or deny that they are listening. And one small demonstration isn’t…

In recent years, we have seen a trend toward inspirational advertisements that use storytelling techniques to capture consumer attention and drive an emotional reaction. These ads focus less on the features and benefits of the company’s products or services, but instead create a memorable experience that is conjured when consumers consider the brand. These ads…